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7 Tips Every Young Startup Needs to Keep Itself Safe

When you are handholding your young startup as it takes its baby steps towards adolescence, it becomes difficult to handle all operational aspects. One critical issue that needs your attention is the security of the website and IT systems. While most small businesses do neglect this aspect, studies show that small businesses bear the brunt of these attacks. Mostly because they are unprepared against such attacks. A 2019 Ponemon report on the status of cybersecurity with small businesses showed that only 30% of the sample companies stated that they have adequate security postures against cyber threats. Understand how a secure website helps It always helps a startup if the founders understand the problem at hand. Similarly, it also helps if they are aware of the dangers of a potential data breach and the methods that can be deployed to prevent this from happening. Once you have an inkling about the issue at hand, do formalise a plan to address this issue. Devise a formidable secur...
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Key Trends in e-commerce Software Development

B2B, as well as B2C e-commerce trends, show exponential growth over the years. E-Commerce trends in 2019 state that online sales are estimated to grow to $4.9 trillion in 2021. As more and more enthusiasts jump onto the e-commerce bandwagon, the onus remains on you about how to distinguish your services from the competition. So, how do you create brand equity in the market? You turn to your software developers, right. We will now take you through five key e-commerce software trends that are catching up with the industry. Voice Assistants in Shopping Currently, voice assistants do not have much use in e-commerce. The technology behind this is rather complicated. Apart from voice recognition, this requires artificial intelligence in its fullest flow and covers Natural Language Processing and machine learning. Would not it be interesting if you could order using Amazon Alexa! Research suggests that by 2020, voice search will cover 50% of all shopping. Target the Mobile Customer |...
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Outsource Your Marketing Function | Focus on Your Core

You had always been a prodigy with lots of ideas. At last, you were able to start on your own. You have a robust business plan. Your venture is ready for take-off. You are, however, still sceptical about one aspect of your business. The marketing aspect! Who will handle your marketing activities? You need to outsource, which happens to be a smart solution. Freelance marketing communications is the order of the day. Why you should outsource Marketing is vast. You don't have the bandwidth. The customer journey does not follow a said pattern. You need to undertake several marketing activities simultaneously. If you neglect any aspect, your competitors will barge ahead. This requires you to depute staff with different skills. You need to deploy the agencies which can undertake the specific elements of the marketing function. This requires you to interact with numerous agencies parallelly. However, it allows you to create an integrated marketing function that meets your budget. ...
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Top 5 reasons why content writing is a growing industry

Businesses must formulate a content strategy for their brand to help enhance awareness among the target market. They must create relevant content that adds value to the audience. The audience must get enriched by going through your content while you subtly mention the benefits of your solutions. You must be in touch with experienced writers to help you. No wonder enriching content is the buzzword across companies. We will discuss the top reasons why content writing is a growing industry! ·         Aids in brand building Your audience requires time to be aware of and like your products. You can use your digital footprints to create content that appeals to your customers. Expert content writers can help you make a positive impression in the customer's minds. As businesses need to focus on their content continuously, the requirement for content writers will see an increase in the long run. ·         Varied types ...
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Tips on Selecting the Best Link Building Company

 Web admins are finding it challenging to ensure that their website ranks among the top three during a keyword search. SEO teams are busy coping with the SEO best practices to ensure search engines favour them during the keyword search process. One of the tested methods is building links at high Domain Authority (DA) sites that can help ensure the coveted top ranks. But the link building process consumes resources that makes it worthwhile to deploy an outside agency. So, how can you select the best link building company for your strategies? We delve deep into this article. Alignment with your goals It is a tested characteristic that your goals and objectives must be in sync with that of the agency. During discussions, the in-house team must figure out the agency's strategies and whether they are akin to the organisational objectives. The KPIs must be discussed that will allow both of you to adjudge the success of the process. The best link building company usually spends time align...
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WHY IS IT ESSENTIAL TO HAVE CUSTOM SOFTWARE AS SEO BUSINESS?

Studies show that the audience is searching for information online. Online business transactions are increasing too. This change in audience behaviour has made companies make tweaks to their strategies. You must undertake proper search engine optimisation activities to improve their SERP ranking. And only improving the search ranking will not help! You must nominate KPIs as control points and measure them regularly. You must have an SEO software to help you track these KPIs. But will choosing a one-fits-all solution help? Not entirely, isn't it! A flexible SEO tool is necessary to help you. We will advise you on the first steps towards developing your SEO software. WHY MUST YOU USE CUSTOM SOFTWARE? IMPROVED EFFICIENCY. While you may have standard SEO processes, the KPIs will not be the same. The control points will vary across organisations. It would be difficult for your SEO executive to assess the various KPIs. The tracking methodologies vary across organisations. The marketing t...
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Introduce Local SEO to Your Website

  Are you a small business? Do you operate in the B2C segment? Are you a franchise for a larger brand? Local business can be vital for you. According to research, 97% of customers search to find information locally. Furthermore, research also shows that 46% of all searches on Google are local. (Source: GoGulf ) Your website design needs change to accommodate the additional requirements to cater to local SEO. It helps businesses promote their portfolio online to their prospects who are specifically looking for that service. We will now discuss a few tips to improve local SEO. Know the target market Be a small business or a large retail chain; if you are targeting the local market, you must understand the market. What is the buyer persona? What are the problems that you must solve? How can a new business add value to their lives? Once you can answer these queries, you will be able to serve the local population better. The content needs to be changed accordingly. If you have a c...
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Smart SEO Solutions for Businesses

Whenever we decide to buy a product or utilise a service, we turn to the internet and search online. Statistics suggest that over a billion searches are done every day. Again, the first five organic results are known to share 67.60% of all the clicks between themselves. SEO requires a sincere and ongoing effort from a dedicated team to see the rankings move up or at least hold on to the rankings on the first page. There are almost a thousand such updates to Google’s algorithms every year, and some of them make a startling change to search rankings. You must ensure that the search rankings of your website remains stable and take the necessary steps towards the same. We will discuss some of the smart SEO solutions for small business. Keyword Research If you are new to the SEO world, you need to start with keyword research and subsequent finalisation of the keywords. There are various tools, including free ones like the Google Keyword Planner, that can help you. Having the keywords...
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