When you are handholding your young startup as it takes its baby steps towards adolescence, it becomes difficult to handle all operational aspects. One critical issue that needs your attention is the security of the website and IT systems. While most small businesses do neglect this aspect, studies show that small businesses bear the brunt of these attacks. Mostly because they are unprepared against such attacks. A 2019 Ponemon report on the status of cybersecurity with small businesses showed that only 30% of the sample companies stated that they have adequate security postures against cyber threats. Understand how a secure website helps It always helps a startup if the founders understand the problem at hand. Similarly, it also helps if they are aware of the dangers of a potential data breach and the methods that can be deployed to prevent this from happening. Once you have an inkling about the issue at hand, do formalise a plan to address this issue. Devise a formidable secur
Are you a small business? Do you operate in the B2C segment? Are you a franchise for a larger brand? Local business can be vital for you. According to research, 97% of customers search to find information locally. Furthermore, research also shows that 46% of all searches on Google are local. (Source: GoGulf ) Your website design needs change to accommodate the additional requirements to cater to local SEO. It helps businesses promote their portfolio online to their prospects who are specifically looking for that service. We will now discuss a few tips to improve local SEO. Know the target market Be a small business or a large retail chain; if you are targeting the local market, you must understand the market. What is the buyer persona? What are the problems that you must solve? How can a new business add value to their lives? Once you can answer these queries, you will be able to serve the local population better. The content needs to be changed accordingly. If you have a clear