When you are handholding your young startup as it takes its baby steps towards adolescence, it becomes difficult to handle all operational aspects. One critical issue that needs your attention is the security of the website and IT systems. While most small businesses do neglect this aspect, studies show that small businesses bear the brunt of these attacks. Mostly because they are unprepared against such attacks. A 2019 Ponemon report on the status of cybersecurity with small businesses showed that only 30% of the sample companies stated that they have adequate security postures against cyber threats. Understand how a secure website helps It always helps a startup if the founders understand the problem at hand. Similarly, it also helps if they are aware of the dangers of a potential data breach and the methods that can be deployed to prevent this from happening. Once you have an inkling about the issue at hand, do formalise a plan to address this issue. Devise a formidable secur
Web admins are finding it challenging to ensure that their website ranks among the top three during a keyword search. SEO teams are busy coping with the SEO best practices to ensure search engines favour them during the keyword search process. One of the tested methods is building links at high Domain Authority (DA) sites that can help ensure the coveted top ranks. But the link building process consumes resources that makes it worthwhile to deploy an outside agency. So, how can you select the best link building company for your strategies? We delve deep into this article. Alignment with your goals It is a tested characteristic that your goals and objectives must be in sync with that of the agency. During discussions, the in-house team must figure out the agency's strategies and whether they are akin to the organisational objectives. The KPIs must be discussed that will allow both of you to adjudge the success of the process. The best link building company usually spends time align