When you are handholding your young startup as it takes its baby steps towards adolescence, it becomes difficult to handle all operational aspects. One critical issue that needs your attention is the security of the website and IT systems. While most small businesses do neglect this aspect, studies show that small businesses bear the brunt of these attacks. Mostly because they are unprepared against such attacks. A 2019 Ponemon report on the status of cybersecurity with small businesses showed that only 30% of the sample companies stated that they have adequate security postures against cyber threats. Understand how a secure website helps It always helps a startup if the founders understand the problem at hand. Similarly, it also helps if they are aware of the dangers of a potential data breach and the methods that can be deployed to prevent this from happening. Once you have an inkling about the issue at hand, do formalise a plan to address this issue. Devise a formidable secur
Businesses must formulate a content strategy for their brand to help enhance awareness among the target market. They must create relevant content that adds value to the audience. The audience must get enriched by going through your content while you subtly mention the benefits of your solutions. You must be in touch with experienced writers to help you. No wonder enriching content is the buzzword across companies. We will discuss the top reasons why content writing is a growing industry! · Aids in brand building Your audience requires time to be aware of and like your products. You can use your digital footprints to create content that appeals to your customers. Expert content writers can help you make a positive impression in the customer's minds. As businesses need to focus on their content continuously, the requirement for content writers will see an increase in the long run. · Varied types of content Businesses – big or small, must have a robust conten