When you are handholding your young startup as it takes its baby steps towards adolescence, it becomes difficult to handle all operational aspects. One critical issue that needs your attention is the security of the website and IT systems. While most small businesses do neglect this aspect, studies show that small businesses bear the brunt of these attacks. Mostly because they are unprepared against such attacks. A 2019 Ponemon report on the status of cybersecurity with small businesses showed that only 30% of the sample companies stated that they have adequate security postures against cyber threats. Understand how a secure website helps It always helps a startup if the founders understand the problem at hand. Similarly, it also helps if they are aware of the dangers of a potential data breach and the methods that can be deployed to prevent this from happening. Once you have an inkling about the issue at hand, do formalise a plan to address this issue. Devise a formidable secur
B2B, as well as B2C e-commerce trends, show exponential growth over the years. E-Commerce trends in 2019 state that online sales are estimated to grow to $4.9 trillion in 2021. As more and more enthusiasts jump onto the e-commerce bandwagon, the onus remains on you about how to distinguish your services from the competition. So, how do you create brand equity in the market? You turn to your software developers, right. We will now take you through five key e-commerce software trends that are catching up with the industry. Voice Assistants in Shopping Currently, voice assistants do not have much use in e-commerce. The technology behind this is rather complicated. Apart from voice recognition, this requires artificial intelligence in its fullest flow and covers Natural Language Processing and machine learning. Would not it be interesting if you could order using Amazon Alexa! Research suggests that by 2020, voice search will cover 50% of all shopping. Target the Mobile Customer |