When you are handholding your young startup as it takes its baby steps towards adolescence, it becomes difficult to handle all operational aspects. One critical issue that needs your attention is the security of the website and IT systems. While most small businesses do neglect this aspect, studies show that small businesses bear the brunt of these attacks. Mostly because they are unprepared against such attacks. A 2019 Ponemon report on the status of cybersecurity with small businesses showed that only 30% of the sample companies stated that they have adequate security postures against cyber threats. Understand how a secure website helps It always helps a startup if the founders understand the problem at hand. Similarly, it also helps if they are aware of the dangers of a potential data breach and the methods that can be deployed to prevent this from happening. Once you have an inkling about the issue at hand, do formalise a plan to address this issue. Devise a formidable secur
Your website is the means of communicating with your target market. The design of the website is such that your prospects can easily view your messages and engage with the website simultaneously. However, website design has evolved very fast. Gone are the days when parallax design would be sufficient for your website, now you need to consider the colours, imagery, typography and consistency when creating the website. According to the digital marketing firm – Webfx , 75% of credibility comes from the design of the website. It means that most visitors make an idea about the capabilities of a business based on the design of its website. Astonishing, isn't it? No wonder companies spend their marketing dollars on making an eye-catching website. What is the outcome of having a poor website? Around 89% of visitors move to your competition , never to return. So, more and more companies are increasing the amount of resources towards creating an easy to use website that would woo visitor