When you are handholding your young startup as it takes its baby steps towards adolescence, it becomes difficult to handle all operational aspects. One critical issue that needs your attention is the security of the website and IT systems. While most small businesses do neglect this aspect, studies show that small businesses bear the brunt of these attacks. Mostly because they are unprepared against such attacks. A 2019 Ponemon report on the status of cybersecurity with small businesses showed that only 30% of the sample companies stated that they have adequate security postures against cyber threats. Understand how a secure website helps It always helps a startup if the founders understand the problem at hand. Similarly, it also helps if they are aware of the dangers of a potential data breach and the methods that can be deployed to prevent this from happening. Once you have an inkling about the issue at hand, do formalise a plan to address this issue. Devise a formidable secur
Studies show that the audience is searching for information online. Online business transactions are increasing too. This change in audience behaviour has made companies make tweaks to their strategies. You must undertake proper search engine optimisation activities to improve their SERP ranking. And only improving the search ranking will not help! You must nominate KPIs as control points and measure them regularly. You must have an SEO software to help you track these KPIs. But will choosing a one-fits-all solution help? Not entirely, isn't it! A flexible SEO tool is necessary to help you. We will advise you on the first steps towards developing your SEO software. WHY MUST YOU USE CUSTOM SOFTWARE? IMPROVED EFFICIENCY. While you may have standard SEO processes, the KPIs will not be the same. The control points will vary across organisations. It would be difficult for your SEO executive to assess the various KPIs. The tracking methodologies vary across organisations. The marketing t