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7 Tips Every Young Startup Needs to Keep Itself Safe

When you are handholding your young startup as it takes its baby steps towards adolescence, it becomes difficult to handle all operational aspects. One critical issue that needs your attention is the security of the website and IT systems. While most small businesses do neglect this aspect, studies show that small businesses bear the brunt of these attacks. Mostly because they are unprepared against such attacks. A 2019 Ponemon report on the status of cybersecurity with small businesses showed that only 30% of the sample companies stated that they have adequate security postures against cyber threats. Understand how a secure website helps It always helps a startup if the founders understand the problem at hand. Similarly, it also helps if they are aware of the dangers of a potential data breach and the methods that can be deployed to prevent this from happening. Once you have an inkling about the issue at hand, do formalise a plan to address this issue. Devise a formidable secur...
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WHY IS IT ESSENTIAL TO HAVE CUSTOM SOFTWARE AS SEO BUSINESS?

Studies show that the audience is searching for information online. Online business transactions are increasing too. This change in audience behaviour has made companies make tweaks to their strategies. You must undertake proper search engine optimisation activities to improve their SERP ranking. And only improving the search ranking will not help! You must nominate KPIs as control points and measure them regularly. You must have an SEO software to help you track these KPIs. But will choosing a one-fits-all solution help? Not entirely, isn't it! A flexible SEO tool is necessary to help you. We will advise you on the first steps towards developing your SEO software.

WHY MUST YOU USE CUSTOM SOFTWARE?

IMPROVED EFFICIENCY.

While you may have standard SEO processes, the KPIs will not be the same. The control points will vary across organisations. It would be difficult for your SEO executive to assess the various KPIs. The tracking methodologies vary across organisations. The marketing team has full control over the development process. As a result, the features can be customised to their needs. These are based on the activities being undertaken and underlying strategies. In a nutshell, your SEO team is more productive as they have the data at their fingertips. 

MEETS YOUR GOALS.

Custom software can meet the marketing team's needs from their SEO strategy. Even if the software is outsourced, it will focus on the company's internal goals. Any generic software addresses the generic requirements of all companies. Generic software will not consider special requests to tweak the software.

CLEAR TO UNDERSTAND.

Your SEO software must allow you to customise reports according to your needs. The dashboards must allow your executives to track the changes within a short time. It will only be possible with customised software. You can use historical information that can be compiled to create comprehensive reports. 

EASY TO USE.

Local SEO is difficult to track if you have large operations. Wouldn't it be better to have a single window for your local SEO activities? It would be better to use the tool to suggest keywords for your blogs! A custom SEO tool can also allow you to customise according to the markets you have targeted. You can also customise the methodologies that you will use to track SEO productivity.

NEED FOR EASIER DATA TRANSFER.

Companies cannot transfer SEO data among the third-party tools. No SEO software can collate ranking data with that of social media impressions. Even though both social media and search ads may have the same keywords, you cannot compare the RoI.

The purchased SEO software are not pre-integrated. So, they cannot accept data from other systems. There is no universal standard for SEO data. You can remove this bottleneck if the custom software integrates with other software. You can receive the relevant data you need to create composite reports.

IT SAVES TIME.

Off-the-shelf software may use terminologies that may seem alien to you. There are SEO software that allows you to rename the fields as per your wish. It will save out the time of having to understand what each of the column head would mean. You can also create custom reports to provide actionable insights.

IMPROVED DASHBOARDS.

Isn't it great to have your backlinks from high Domain Authority sites together! You can also have the average page load speed and the keyword rank all on a single dashboard! Yes, this is what customised SEO software can do for your SEO team. You only need to finalise the reports you must create or the KPIs that you are targeting. The software will automatically create those dashboards at definite intervals. You can also compare historical data to understand the progress over time.

WHY IS CUSTOM SOFTWARE BETTER THAN OUT OF THE BOX SOFTWARE?

MATCHES THE BUSINESS NEEDS.

The business goals you wish to achieve through SEO will vary from others in your industry. You would prefer to have a constant track on your website content vis-à-vis your competition. You may need to snoop around on your competitor's blogs and social media posts. You would need different software to help you. A personalised software can suit you better.

PRE-INTEGRATED WITH OTHER SOFTWARE

Can any off-the-shelf SEO software interface with Hubspot or any other blogging software? No, it wouldn't. Instead, custom-build SEO software can come pre-integrated. The right set of APIs can help to retrieve data and ensure good data quality and integrity.

It will minimise the need to use several dashboards to export analytics. Moreover, SEO executives need not go through too much data for the right information. So, a custom-made SEO tool with the right set of APIs can easily scrape data and combine reports.

FIT THE WORKFLOW.

Most SEO teams have elaborate workflows for the various activities that are undertaken. The basis for choosing the keywords can also differ. Most generic software will not select the keywords based on your control points. Also, will it be possible to track your competition using the same tool! Wouldn't it be great to have an AI-based tool that could throw up keywords suitable for your team? You can also snoop on your competition at the drop of a hat!

ADD FEATURES WHEN NEEDED.

SEO teams have to revisit their strategies whenever search engines come up with a new update. You can also add features on the fly. On some occasions, businesses would have to buy new solutions to stay on the right side of these updates. It proves to be expensive in the long run. A customised SEO tool can provide page load time and search for duplicate content also.

The SEO strategies of businesses need to change based on suitable inputs. It may require you to make changes in the SEO tool too. But SEO teams face this repeated issue of having to buy new software for any change in strategy. A custom SEO software can help by ensuring minimal customisation to the core. 

IMPROVED UTILISATION.

Imagine a scenario where a client request reports in their branding colours. And, also with their logo. Is this possible with a purchased SEO software? It will be helpful if the reports adhere to the client's branding guidelines. Such a requirement usually comes from the industry behemoths. Custom SEO tools can help to add your in-house branding guidelines. 

AUTOMATE REPETITIVE PROCESSES.

Can a single tool schedule posts to social media sites? Or, can it help the in-house SEO executives with social bookmarking? You may also add a few specific features, like carrying out email campaigns through the same SEO tool. Or let it help you with prospect management. There are several repetitive processes that you can automate through a single tool.

CONCLUSION

Businesses spend loads of time on legacy processes. The marketing team has to boost the online presence of their brands. It will help if you choose a custom SEO software that will help you customise the workflows. It can also create personalised dashboards as the ideal solution for your team.


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