When you are handholding your young startup as it takes its baby steps towards adolescence, it becomes difficult to handle all operational aspects. One critical issue that needs your attention is the security of the website and IT systems. While most small businesses do neglect this aspect, studies show that small businesses bear the brunt of these attacks. Mostly because they are unprepared against such attacks. A 2019 Ponemon report on the status of cybersecurity with small businesses showed that only 30% of the sample companies stated that they have adequate security postures against cyber threats. Understand how a secure website helps It always helps a startup if the founders understand the problem at hand. Similarly, it also helps if they are aware of the dangers of a potential data breach and the methods that can be deployed to prevent this from happening. Once you have an inkling about the issue at hand, do formalise a plan to address this issue. Devise a formidable secur...
Web admins are finding it challenging to ensure that their website ranks among the top three during a keyword search. SEO teams are busy coping with the SEO best practices to ensure search engines favour them during the keyword search process. One of the tested methods is building links at high Domain Authority (DA) sites that can help ensure the coveted top ranks.
But the link building process consumes resources that makes it worthwhile to deploy an outside agency. So, how can you select the best link building company for your strategies? We delve deep into this article.
Alignment with your goals
It is a tested characteristic that your goals and objectives must be in sync with that of the agency. During discussions, the in-house team must figure out the agency's strategies and whether they are akin to the organisational objectives. The KPIs must be discussed that will allow both of you to adjudge the success of the process. The best link building company usually spends time aligning with the overall organisational brand-building goals and define the KPIs accordingly.
Reviews and communication
The agency must communicate with the in-house team regularly. Before signing the agreement, always inquire about the amount of time their experts would spend with your in-house team. The time could be divided among discussing strategies as well fine-tuning the activities that would be undertaken. The agency must provide adequate reports that will ensure that the KPIs are being adhered to by them. The agency must have a robust feedback mechanism that will help to make subtle changes to the link building strategies.
Ask for an overview of the recommendations
Before selecting the agency, always request them to come up with recommendations for your link building strategies. The renowned ones will research your industry, analyse your website, and come up with ideal suggestions for your website. It is easy to segregate from the better ones and the others. The best link building company will not blindly start creating links for you. They will follow step-wise progress that will ensure that the links emanate from only the high DA sites.
Insist on clear cut project deliverables
How can you separate the renowned ones from the rest? Most mediocre agencies will prefer to have ad- hoc processes and will do activities without much hindsight. Your journey with such agencies is bound to fail. The agency you choose must properly understand the objectives of the exercise. It will allow them to use their experience from similar clients and provide you with a customised link building strategy. Also, insist on a proper timeline and decide on the milestones.
Conclusion
It becomes meaningless at times to deploy your in-house team on a repetitive link building process. You must hire an agency that will help you use your in-house team for more critical activities. Before hiring the agency, always undertake due diligence and request testimonials of prior work.
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