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7 Tips Every Young Startup Needs to Keep Itself Safe

When you are handholding your young startup as it takes its baby steps towards adolescence, it becomes difficult to handle all operational aspects. One critical issue that needs your attention is the security of the website and IT systems. While most small businesses do neglect this aspect, studies show that small businesses bear the brunt of these attacks. Mostly because they are unprepared against such attacks. A 2019 Ponemon report on the status of cybersecurity with small businesses showed that only 30% of the sample companies stated that they have adequate security postures against cyber threats. Understand how a secure website helps It always helps a startup if the founders understand the problem at hand. Similarly, it also helps if they are aware of the dangers of a potential data breach and the methods that can be deployed to prevent this from happening. Once you have an inkling about the issue at hand, do formalise a plan to address this issue. Devise a formidable secur...
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WHY IS IT ESSENTIAL TO HAVE CUSTOM SOFTWARE AS SEO BUSINESS?

Studies show that the audience is searching for information online. Online business transactions are increasing too. This change in audience behaviour has made companies make tweaks to their strategies. You must undertake proper search engine optimisation activities to improve their SERP ranking. And only improving the search ranking will not help! You must nominate KPIs as control points and measure them regularly. You must have an SEO software to help you track these KPIs. But will choosing a one-fits-all solution help? Not entirely, isn't it! A flexible SEO tool is necessary to help you. We will advise you on the first steps towards developing your SEO software. WHY MUST YOU USE CUSTOM SOFTWARE? IMPROVED EFFICIENCY. While you may have standard SEO processes, the KPIs will not be the same. The control points will vary across organisations. It would be difficult for your SEO executive to assess the various KPIs. The tracking methodologies vary across organisations. The marketing t...
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Introduce Local SEO to Your Website

  Are you a small business? Do you operate in the B2C segment? Are you a franchise for a larger brand? Local business can be vital for you. According to research, 97% of customers search to find information locally. Furthermore, research also shows that 46% of all searches on Google are local. (Source: GoGulf ) Your website design needs change to accommodate the additional requirements to cater to local SEO. It helps businesses promote their portfolio online to their prospects who are specifically looking for that service. We will now discuss a few tips to improve local SEO. Know the target market Be a small business or a large retail chain; if you are targeting the local market, you must understand the market. What is the buyer persona? What are the problems that you must solve? How can a new business add value to their lives? Once you can answer these queries, you will be able to serve the local population better. The content needs to be changed accordingly. If you have a c...
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Smart SEO Solutions for Businesses

Whenever we decide to buy a product or utilise a service, we turn to the internet and search online. Statistics suggest that over a billion searches are done every day. Again, the first five organic results are known to share 67.60% of all the clicks between themselves. SEO requires a sincere and ongoing effort from a dedicated team to see the rankings move up or at least hold on to the rankings on the first page. There are almost a thousand such updates to Google’s algorithms every year, and some of them make a startling change to search rankings. You must ensure that the search rankings of your website remains stable and take the necessary steps towards the same. We will discuss some of the smart SEO solutions for small business. Keyword Research If you are new to the SEO world, you need to start with keyword research and subsequent finalisation of the keywords. There are various tools, including free ones like the Google Keyword Planner, that can help you. Having the keywords...
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Ways that AI can be implemented for security at home

The advent of technology is eminent in the world around us. It has also entered our homes and secure our belongings. We are all worried about a burglary in our homes when we are away. It has led to the burgeoning home security systems industry. The market has been increasing at a scorching pace. It is expected to reach US$ 75 billion globally by 2023. It translates to a CAGR of around 10.4% since 2017. The growth of home security systems has improved with the use of IoT and wireless technologies. The traditional security systems could not eliminate human error. However, the advent of the technology-based systems ensured the eradication of any possible human error. Moreover, these systems use technology to detect any possibility of a burglary proactively. In this article, we will delve deep how technology allows security systems to thwart any attack and inform you on time. The variants of AI in Home Security While there is always the risk of breaching personal privacy, AI can brow...
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The Principles Of Good Website Design

Your website is the means of communicating with your target market. The design of the website is such that your prospects can easily view your messages and engage with the website simultaneously. However, website design has evolved very fast. Gone are the days when parallax design would be sufficient for your website, now you need to consider the colours, imagery, typography and consistency when creating the website. According to the digital marketing firm – Webfx , 75% of credibility comes from the design of the website. It means that most visitors make an idea about the capabilities of a business based on the design of its website. Astonishing, isn't it? No wonder companies spend their marketing dollars on making an eye-catching website. What is the outcome of having a poor website? Around 89% of visitors move to your competition , never to return. So, more and more companies are increasing the amount of resources towards creating an easy to use website that would woo visitor...
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Why you need a website for your business?

Introduction Being in a business and ensuring its profitability is quite a hassle! Moreover, having a well-maintained website is a necessity else your clients may perceive you to be tech-averse in the digital age. The business needs to have a distinct yet authoritative identity. A significant misconception we have about a website is that you should be able to sell your products on the platform from day 1. Though e-commerce websites are quite common, it is not the only reason to have a website. Your website is one of the most important media to interact with the external world. It is an easy way to send out marketing messages to the world. Your website can entice new prospects whom you can attract your customers. Benefits of having a website Gain credibility . The first thing we do before we buy anything, we search online for any information and reviews about those products. You need to gain credibility fast. People also search online for solutions to their problems a...
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